Tag Archives: Magazine Ad

Behind The Photo – S&M’s Chad Johnston Full-Page Ad

Chad Johnston is an amazing flaltand rider with deep roots in BMX. He has been riding pegless for about four years now, which is a pretty new concept, and shooting photos of it can be tricky. However, when Chad hit me up with a one-day deadline for a full-page S&M Bikes magazine ad I was up to the challenge.

Chad Johnston S&M BMX Ad by Fat Tony

S&M's art director Mark Lepper did a great job laying out this ad. The layout works great with Chad's minimalist style, which corresponds with S&M's straight-forward Intrikat flatland product range.

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